Executive Summary

Strategic and growth-driven marketing and business development leader with over 17 years of experience in driving revenue, market expansion, and brand positioning. Proven success in overseeing multi-million-dollar revenue growth, pioneering go-to-market strategies, and leading high-impact business transformations, including #3 on Inc.500 fastest-growing company in US. Expertise in B2B and B2C marketing, strategic partnerships, client engagement, and cross-functional team leadership. Adept at working with C-level executives to align marketing and sales strategies with business goals for long-term profitability and market dominance.

Professional Experience

General Manager

Innovation Management LLC | Chapel Hill, NC | 2020 – Present
Challenge: Clients struggled with fragmented marketing strategies, underperforming sales pipelines, and undefined brand positioning.
Action: Developed and executed integrated sales and marketing strategies, optimized channel distribution, and implemented data-driven performance tracking.
Result:
✔ Spearheaded product launches and market expansion initiatives, leading to double-digit revenue growth for multiple clients.
✔ Revitalized brand positioning and channel strategy, improving customer acquisition by 35% and increasing client retention by 28%.
✔ Designed and executed high-ROI marketing campaigns, driving lead generation and pipeline acceleration across various industries.

Operating Partner

2nd Line Equity | Chapel Hill, NC | 2023 – Present
Challenge: Partner firms faced challenges in scaling their marketing and business development efforts, limiting revenue growth and investor interest.
Action: Led marketing strategy overhauls, repositioning firms for sustainable expansion and investment readiness.
Result:
✔ Facilitated funding rounds and strategic partnerships, leading to two companies securing high-value investments.
✔ Implemented data-driven marketing strategies, increasing marketing ROI by 40%.
✔ Provided C-suite advisory on business expansion, enhancing investor confidence and long-term sustainability.

Chief Marketing Officer (CMO)

Voxelight, LLC / Sunscreenr | Chapel Hill, NC | 2017 – 2019
Challenge: As a startup, the company needed to establish credibility, create demand for a niche product, and secure partnerships to scale.
Action: Led end-to-end sales and marketing strategy, redefined branding, and forged high-impact partnerships.
Result:
✔ Secured strategic partnerships with industry giants, including ZEISS and The Pink Ceiling, positioning the product for mass adoption.
✔ Drove product-market fit, resulting in a 60% improvement in customer conversion rates.
✔ Created an award-winning marketing campaign, leading to viral media coverage and investor traction.

Co-founder / CEO (Fractional)

MyGivingBook, Inc. | Durham, NC | 2013 – 2016
Challenge: The company needed a compelling platform and strategic partnerships to scale in the competitive digital philanthropy market.
Action: Designed a comprehensive web and mobile platform, secured high-profile business partnerships, and launched a multi-channel marketing strategy.
Result:
✔ Secured business development agreements with Google and Rackspace, expanding the platform’s credibility.
✔ Successfully developed and launched SaaS-driven donation technology, increasing user adoption by 150% year-over-year.

Senior Vice President, Sales & Marketing

Greenwave Scientific / Mohu, Inc. | Raleigh, NC | 2011 – 2013
Challenge: The company lacked brand visibility, faced stagnant revenue growth, and needed a scalable go-to-market strategy.
Action: Established new retail partnerships, optimized the sales funnel, and executed high-ROI digital marketing campaigns.
Result:
✔ Led the company to an 8X revenue increase, securing multi-million-dollar retail deals with Walmart, Best Buy, and Amazon.
✔ Transformed Amazon ranking from #600 to #2 in TV & Video, dramatically increasing brand credibility and sales.
✔ Executed comprehensive PR and media outreach, securing top-tier media coverage in CNET, MSNBC, and PC World.

Consultant / Fractional CMO

ATC / Google Hub | Durham, NC | 2009 – 2011
Challenge: Clients lacked market positioning and struggled to gain traction in competitive tech and retail spaces.
Action: Negotiated and secured sales agreements with major retailers and implemented B2B/B2C marketing strategies.
Result:
✔ Signed partnerships with Best Buy Mobile and Target, increasing market penetration by 45%.
✔ Secured prime media coverage in The New York Times and CNN, enhancing brand visibility.
✔ Developed product positioning frameworks, improving go-to-market effectiveness.

Director of Marketing

Digital Lifestyle Outfitters | Charleston, SC | 2001 – 2008
Challenge: Needed to establish a competitive brand presence and accelerate product sales in a highly saturated market.
Action: Led comprehensive marketing initiatives, executed multi-channel campaigns, and optimized branding and digital marketing efforts.
Result:
✔ Played a pivotal role in scaling the company to $135M in revenue, positioning it for a high-profile acquisition in 2007.
✔ Secured major media placements and established brand recognition in national and international markets.
✔ Managed high-impact industry event activations, including CES, Macworld, and SXSW, generating millions in direct sales impact.

Education

🎓 B.A., Political Science | Hampden-Sydney College

Core Competencies & Skills

📌 Strategic Business Development | 📌 Sales & Marketing Leadership | 📌 Client Engagement & Retention
📌 Corporate Strategy & Alliances | 📌 Social, Digital & Content Marketing | 📌 B2B/B2C Sales Execution
📌 Product Innovation & Market Expansion | 📌 Brand Development & Positioning | 📌 CRM & Lead Generation
📌 Investor & Stakeholder Relations | 📌 Cross-functional Team Leadership |
📌 Data-Driven Decision Making